Building a Brand

“Building a Brand” is a design documentary series that takes you behind the scenes of creating a strong brand that resonates with customers and stands out in the marketplace.

In this series, we’ll give you a behind the scenes look at the branding process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand re-launch to the public.

In the first season of the show, we follow creative directors Ben Burns and Matthew Encina as they help their client, Hamilton Family Brewery, rebrand their business.

Course By – “The Futur”