Building a Brand

Categories: Branding, Marketing
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About Course

“Building a Brand” is a design documentary series that takes you behind the scenes of creating a strong brand that resonates with customers and stands out in the marketplace.

In this series, we’ll give you a behind the scenes look at the branding process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand re-launch to the public.

In the first season of the show, we follow creative directors Ben Burns and Matthew Encina as they help their client, Hamilton Family Brewery, rebrand their business.


Course By – “The Futur”

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What Will You Learn?

  • You will see Behind The Scenes of Real Branding Project, from start to finish
  • You will learn to convert Ideas into Identity System
  • You will learn about Logo Design Process
  • You will learn to create Promo Videos for the Brand
  • You will learn about Website Design Process
  • You will learn about Better Project Presentation

Course Content

All Lessons

  • Building a Brand – Trailer
  • Starting The Branding Process
  • Defining The Customer
  • Working on a Design Team
  • How to Narrow Down Your Design Ideas
  • A Better Way to Present to Clients
  • Logo Design Process with a Client
  • When Clients Change Their Mind
  • Building A Client Website From Scratch
  • Designing A Beautiful Beer Can
  • Making the Perfect Beer Commercial
  • Beer Brewery Makeover
  • Top 4 Webflow Tips – Building A Brand, Website Tutorial

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